The Market Matters: Rethinking Market-Rate Housing in Pierce County

The Market Matters: Rethinking Market-Rate Housing in Pierce County explores how market-rate housing impacts affordability across all income levels. This panel will examine who market-rate housing is currently serving, where it’s falling short, and how trends like down-renting are straining supply for lower- and moderate-income households. We'll also discuss what it would take to create a healthier housing market—one where people at every income level can find a home that fits their needs and budget. Join us to hear how zoning, incentives, and supply strategies can help rebalance the market and support long-term affordability across the continuum.